The fact

the SEO campaign easier said than done. There are only a few companies able to manage consistently No. 1 results pages for their clients. Most SEO companies guilty of trying to achieve success through step-by-step shortcuts. Companies indulge in black hat techniques to achieve success quickly. And do not realize or do not care about the money and the time it takes black SEO campaign leads to wasted hat very soon.
And ethical SEO company in tracking all of Google's guidelines to ensure the most appropriate traffic for long periods of time. Yes, the time spent there is more, but the site will remain on the first page of Google for a long time. And, your site will not be banned by Google.
A key component of SEO is to get the relevant background to your web site. The many companies began to buy links from other sites and blogs directly against the rules of Google. This method is full of a lot of risk. Links from related sites are not in the same weighting by search engines. Online real estate site is in no way associated with the jewelry site. If humans did not find a relationship between the two, then how can the search engine? While buying links, an SEO company does not check whether the site in question has a reputation or not. Many of the links from the sale site bad neighborhood with a very low index of credibility with Google. Not every backlink from the site to be taken into account by Google, and can be detrimental to your site.